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OUR STORY

ABOUT US
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Chop Hong Guan since 1942, now known as Hong Guan (Tackle) Pte Ltd, distributing ropes, hardware and fishing nets. We started as a modest retail shop, before adding the fishing tackle retail business in the 1970s.

Pioneer Tackle, our proprietary brand was launched in 1997 and is headquartered in Singapore and with subsidiaries in Malaysia, Thailand, Indonesia, China and Dubai, it is exporting to more than 30 countries worldwide. Pioneer Tackle is cruising towards being the South East Asian market leader in fishing tackle distribution.

With our humble start, we are confident in expanding the business together with you.

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  • Australia

  • Bahrain

  • Bangladesh

  • Brunei

  • Brazil

  • Bulgaria

  • Canary Islands

  • Cambodia

  • Chile

  • Croatia

  • Cyprus

  • Dubai

  • Egypt

  • France

  • Greece

  • India

  • Indonesia

  • Kuwait

  • Laos

  • Lebanon

  • Malaysia

  • Maldives

  • Mauritius

  • Morocco

  • Oman

  • Qatar

  • Pakistan

  • Papua New Guinea

  • Philippines

  • Saudi Arabia

  • Seychelles

  • Singapore

  • Spain

  • South Africa

  • Sri Lanka

  • Thailand

  • Tunisia

  • Turkey

  • United Arab Emirates (UAE)

  • Vietnam

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WHY PIONEER TACKLE?

At Pioneer tackle, we prioritize the importance of our partners’ needs. We constantly strive to provide quality fishing tackle by understanding, customizing and personalizing our products accordingly in order to meet the needs of our partners and their respective markets.

 

We are passionate about developing new, exciting products. That is why our Product Development team is always on the move to keep-up with the latest technologies and aesthetic design in the industry.

 

With our dedication & transparency in business, Pioneer Tackle has captured a populous of partnerships in the region and will continue to strive.

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OUR VISION

To be a market leader in Asia in fishing tackle distribution.

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OUR PURPOSE

To bring out the best of every personnel partnering the journey with us.

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OUR MISSION

Enjoy outdoor, enjoy Mother Nature, enjoy fishing.

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OUR VALUES

Sincerity, Integrity, Grit and Willingness to innovate.

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