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Our Humble Beginnings ..

Chop Hong Guan since 1942, now known as Hong Guan (Tackle) Pte Ltd, distributing ropes, hardware, and fishing nets. We started as a modest retail shop, before adding the fishing tackle retail business in the 1970's.


Pioneer Tackle, our proprietary brand was launched in 1997 and is headquartered in Singapore and with subsidiaries in Malaysia, Thailand, Indonesia and China, we are exporting to more than 30 countries worldwide.  Pioneer Tackle is cruising towards being the South East Asian market leader in fishing tackle distribution.

With our humble start, we are confident in expanding the business together with you.


Proudly designed and developed in Singapore